Pinterest opens its Shopping Ads to hundreds of businesses

Pinterest’s Shopping Ads, which create ads directly from your existing Pins and content, have officially moved out of testing and been made available to hundreds of advertisers across the country.

Shopping Ads launched to a handful of major brands last year, including Ulta Beauty, Venus, Overstock, and Lowe’s. The ad format pulled images from product feeds to instantly generate ads.

“With Shopping Ads, businesses can seamlessly turn their product catalog into visual, actionable ads,” writes Shounak Simlai on the Pinterest Business Blog. “Since Shopping Ads pull automatically from an existing product feed, they’re especially useful for brands that want to scale their Pinterest advertising.”

This is a boon for marketers, as Pinterest says 90% of users make purchases through the platform and 70% of users saying they use the service to find new products.

To sign up to be a part of the Shopping Ads program, businesses must complete a Pinterest Propel Program sign-up form. Once you’ve done this, Pinterest says it will contact your business directly.

In addition to expanding its Shopping Ads to a wider range of businesses, Pinterest says it is already testing new ad designs intended to create “more visual shopping cues” and expanding its Shop the Look program to a number of countries, including France, Germany, and the UK.