Is Google Going to Favor Secure Sites in Search Results?

Source: The Search Guru

Matt Cutts has been urging webmasters to use strong encryption measures on their sites for quite a while, and he has hinted that one day Google may start rewarding those sites in their search results. Google has remained mum on the issue entirely, but there are rumors swirling that Cutts is doubling down and pushing for an algorithm update that would favor secure sites within the company.

At the SMX West conference, Cutts explained why the search engine would benefit from favoring encrypted sites by saying that it would save Google a large amount of time when new security panics occur. According to Time magazine, Cutts is quoted saying, “We don’t have the time to maybe hold your hand and walk you through and show you exactly where it happened.”

It is unclear if these types of changes are likely to be made any time soon, as most sources seem very skeptical. But, in the wake of Heartbleed, one of the most widespread security exploits in history, now would be a reasonable time to increase security guidelines and protocols.