Facebook tries to revitalize Stories by letting all pages share their ownPosted on 10.18.17 by
In an attempt to breathe some life into their version of ‘Stories’, Facebook is expanding the feature to all pages – rather than just individual users.
This means brands can now start sharing Stories too all their friends and followers, though it’s unclear whether businesses will take Facebook up on the offer.
Since launching the Snapchat-like feature on Facebook earlier this year, Stories have largely been ignored by most users. Compared to Instagram or Snapchat, Facebook has struggled to find the right place or utility for their own version of the feature and many have forgotten the feature exists at all.
Rather than admitting their failure, the massive social platform is doubling down in hopes that they can encourage more users to share their own stories by letting brands take the lead. Presumably, the hope is that users will follow more influential pages’ leads and boost the number of Stories being shared.
According to Facebook, the expansion has actually been in high-demand recently. Product manager Amy Sun says users have been clamoring for more ways to share and engage in the feature.
”We’ve been listening to our community and working to make it fast, fun and easy for people and Pages to create Stories on Facebook. Over the coming month, Pages will be able to create Stories to share with the people who follow them.”
It is entirely possible that this move will allow Facebook Stories to finally find their audience and take off as a legitimate way to engage with your friends and followers. However, it feels likely that Stories are just not a natural fit for Facebook and may never see similar levels of popularity as on Snapchat, where the idea originated.