Comments on: The Digital Revolution in Advertising http://www.tulsamarketingonline.com/blog/the-digital-revolution-in-advertising/ Fri, 17 Jun 2011 14:42:22 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: admin http://www.tulsamarketingonline.com/blog/the-digital-revolution-in-advertising/comment-page-1/#comment-1200 admin Sun, 09 Aug 2009 03:45:54 +0000 http://www.tulsamarketingonline.com/blog/?p=77#comment-1200 Very interesting suggestions. I think Clemons has some valid ideas, but the fact that advertising has existed since <a href="http://en.wikipedia.org/wiki/Advertising#History" target="_blank" rel="nofollow">ancient Egypt</a> means that his argument is a bit hard to agree with. I'll agree - consumers do not trust advertising or wish to view it - but what if it's presented in a way that they don't perceive it as blatant advertising, but as information about a need/want they have? In that case, it's quite functional. Good marketing can do that. As for #3, sure - but businesses need advertising. And it will always exist because of that, online or otherwise. Very interesting suggestions. I think Clemons has some valid ideas, but the fact that advertising has existed since ancient Egypt means that his argument is a bit hard to agree with.

I’ll agree – consumers do not trust advertising or wish to view it – but what if it’s presented in a way that they don’t perceive it as blatant advertising, but as information about a need/want they have? In that case, it’s quite functional. Good marketing can do that. As for #3, sure – but businesses need advertising. And it will always exist because of that, online or otherwise.

]]> By: Rafi Arbel http://www.tulsamarketingonline.com/blog/the-digital-revolution-in-advertising/comment-page-1/#comment-1198 Rafi Arbel Sun, 09 Aug 2009 03:36:11 +0000 http://www.tulsamarketingonline.com/blog/?p=77#comment-1198 You must go where the people are. But what if you show up to the party and no one pays attention? Eric Clemons argues that advertising will fail, on-line or otherwise, because: 1. Consumers do not trust advertisers; 2. Customers do not want to view advertising; and 3. Consumers do not need advertising. See http://ow.ly/jrYJ. Interesting premise; market changing if its true. You must go where the people are. But what if you show up to the party and no one pays attention? Eric Clemons argues that advertising will fail, on-line or otherwise, because: 1. Consumers do not trust advertisers; 2. Customers do not want to view advertising; and 3. Consumers do not need advertising. See http://ow.ly/jrYJ. Interesting premise; market changing if its true.

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