Stay on Target: The TMO Blog

Understanding Consumer Behavior Online and Off

Posted on 04.07.14 by Taylor Ball

Getting online is only half of the battle to actually expanding your brand via the internet. Once your website and profiles are all set up, you have to start leveraging them to interest and excite your audience. The only way to do this is by actually understand who you are trying to connect with and their habits. A new study recently released by retail engagement firm Parago offers just that type of insight, as it explores how consumers research and buy across several product categories. The entire report can help you more deeply understand how people buy online and in-person…. Read more »

Quick News of the Week – April 4th 2014

Posted on 04.04.14 by Taylor Ball

It was difficult to trust most tech news early this week, as April Fools’ Day pranks went live across the web, and all sorts of joke announcements were published. But, now the laughter has died down and the employees at Google and Bing have returned to work. We’ve gathered up their latest changes and (real) announcements, so you can be caught up going into the weekend. Bing Testing New SERPs Layout Bing is ending the week by following Google’s most talked about recent change. Barry Schwartz and other prominent members of the SEO community began reporting that Bing is showing… Read more »

The Comprehensive Social Video Infographic

Posted on 04.03.14 by Taylor Ball

Online video has reached a new level of importance in our lives over the past few years. YouTube is still the dominant service for free online video hosting and sharing, but several other platforms have taken YouTube’s lead and expanded on it in numerous ways. Instagram and Vine have imposed limits on their video lengths to make them as sharable as possible, while Vimeo has focused its efforts on hosting primarily high-quality and visually stunning videos instead of the shaky cell-phone footage so prevalent on YouTube. The question remains, which services do you invest your energy and resources into? If… Read more »

The Best of April Fools’ Day 2014

Posted on 04.01.14 by Taylor Ball

It’s that time of year again. Today is April Fools’ Day, and following with tradition the internet has become littered with jokes and pranks that range from confusing, to mildly chuckle-worthy. We decided to collect the best of this year’s gags, but obviously there is no way to assemble every joke posted today. You’ll just have to use your best judgement before you believe anything else you read today. Unsurprisingly, Google has numerous April Fools’ pranks spread across their apps and services, with varied results. Google Chrome announced Google Translate would now support Emoji, which is a cute idea that… Read more »

The Effect of Google’s Redesign of Title Tags

Posted on 03.31.14 by Taylor Ball

Chances are you are just beginning to get adjusted to Google’s widely-talked about search engine result pages (SERPs), but you may not have noticed the smaller details that have been tweaked to make the page look clean and coherent. For example, several eagle-eyed members of the SEO community have noticed that the redesign appears to have affected the visible title tag length for results. The title tag, or the blue clickable link in the Google search results, doesn’t really have a defined number of characters allowed. It isn’t like Twitter, where you have a hard character limit. Instead, Google uses… Read more »