Stay on Target: The TMO Blog



8 Things Anyone Can Do To Improve Your Paid Search Marketing Efforts

Posted on 08.08.14 by Taylor Ball

As online optimization and marketing become more and more essential to the success of smaller businesses, many small businesses are trying to manage as much online marketing on their own as they can manage with limited time and resources. Most often, this results in the company taking on relatively small SEO responsibilities which can give a slight boost to their online visibility and performance while missing out on the larger benefits of hiring professionals. With limited resources, this may sometimes be the best option, although it doesn’t pack anywhere near the punch. One of the biggest problems with trying to… Read more »





Give Your Rankings a Small Boost By Improving Your Site’s Security

Posted on 08.07.14 by Taylor Ball

In the past, several Google employees have suggested they would like to see site security included as a ranking factor within their search engine. Now, Google has followed through and announced that going HTTPS, or adding a SSL 2048-bit key certificate on your site, can potentially give you a small ranking boost. Don’t expect to propel yourself to the top of the search results by adding HTTPS, as Google refers to it as “a very lightweight signal” within the larger scheme of things and only affects “fewer than 1% of global queries.” However, it was also implied that the new… Read more »





What Do The Experts Think of Google’s Latest Algorithm?

Posted on 08.05.14 by Taylor Ball

It has been a few weeks since Google caught the search world by surprise with the release of its local search algorithm which has been nicknamed “Pigeon.” Out of all of Google’s search algorithms, Pigeon was likely the most well-received at its initial roll-out, but is that still the same now that some time has passed? While we at TMO still feel that Pigeon has the potential to help local businesses and searchers improve their local results, it is always good to get the opinions from other experts in the search marketing community. Thankfully, Search Engine Land did just that…. Read more »





Bing Announces New Site Safety Page

Posted on 08.01.14 by Taylor Ball

Bing is working hard to improve user safety. But rather than censoring or blocking sites that Bing deems to be a threat, the search engine is offering extra information so that users can make informed decisions and hopefully avoid sites that may have been compromised. Bing announced the Bing Site Safety Page this week on the Bing Webmaster Blog. The safety page will show up on search results if Bing has identified a specific site as having a potential safety issue. This means users will receive a warning that a site might have problems and the webmasters will have added… Read more »





In an Increasingly Mobile World, Consumers are Learning to Trust Mobile Ads

Posted on 07.31.14 by Taylor Ball

The report from the 3rd Annual U.S. Mobile Path-to-Purchase Study conducted by xAd and Telmetrics shows that as consumers mobile shoppers are increasingly receptive to relevant mobile ads, reflecting the increasing trust in mobile browsing. The report, published earlier this week, shows that nearly 50 percent of mobile shoppers reported they felt mobile ads are informative or helpful, up 113 percent from 32 percent last year. Even more, 40 percent of those surveyed said they have clicked on ads and nearly half of those have taken secondary actions such as viewing the referring website and searching for additional product information…. Read more »



Pages:

Archives


five-free-marketing-tips_b