Stay on Target: The TMO Blog



3 Ways To Avoid An Overnight Online Marketing Disaster

Posted on 05.17.17 by Taylor Ball

Online marketing can be a scary world sometimes. You invest time and money on building up your brand and improving your online visibility, but it can all come crashing down overnight. It’s terrifying to think of, but it is the reality of the internet – everything is always changing. While there is no 100% guaranteed way to protect your brand from this risk, you can take a few steps to help you sleep easier and feel assured you won’t wake up to a marketing nightmare. As long as you cover these bases, you’ll be safe from the most common disasters… Read more »





Bing Plans To Stop Supporting Standard Text Ads Soon

Posted on 05.11.17 by Taylor Ball

Bing is giving advertisers until July 31st of this year to adjust to the new extended text ads format. After that, they will have to make the switch because Bing will stop supporting the creation and editing of the popular standard text ad format. The company is giving some leeway to those who still prefer standard text ads, saying “all your existing standard text ads will continue to serve alongside expanded text ads for the foreseeable future.” Eventually Bing will stop supporting and serving standard text ads entirely, but they will give advertisers a warning when they plan to finally… Read more »





Explore The History of Content Marketing With Doc Brown [Infographic]

Posted on 05.08.17 by Taylor Ball

These days, everyone knows about content marketing in some form. Whether you’re a business releasing blog posts and videos, or a consumer downloading ebooks and clicking on sponsored posts, there’s no denying that content marketing is ubiquitous in the modern day. But, you might be surprised to learn this isn’t a new phenomenon. Content marketing has been around long before the social media, blogs, or even the internet. It would be hard to pin down exactly when someone got the idea to promote something through content in some form, but Uberflip suggests content marketing’s seeds go all the way back to… Read more »





Snapchat Is Preparing To Launch A Self-Serve Ad Manager

Posted on 05.04.17 by Taylor Ball

For years, the only way to advertise on Snapchat was by spending hundreds of thousands of dollars to work directly with the company for custom advertising. Gradually Snapchat has been opening the doors to advertisers, but still require interested businesses to work with third-party partners to purchase ad space. Starting this June, that all changes. Snapchat is preparing to throw the doors open to businesses of all sizes and budgets with a new self-service ad manager and Snapchat Mobile Dashboard. Combined, these new tools allow any business or publisher to create and track video Snap Ads from anywhere. Most importantly,… Read more »





Google Adds New Security Warnings On Pages With Forms Or Search Boxes

Posted on 05.02.17 by Taylor Ball

Do you have a search box or form on your website? Are you still using HTTP for your site? If so, you may want to begin the process of switching to HTTPS sooner rather than later. Google says it is preparing to launch new efforts within their Chrome browser to encourage webmasters to migrate to HTTPS, the newer, more secure security certificate for websites. Beginning I October, the browser will begin showing warning messages to visitors on pages with search boxes or forms. As Google says, “[in] October 2017, Chrome will show the ‘Not secure’ warning in two additional situations:… Read more »



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