Stay on Target: The TMO Blog



Brands Can Now Send Sponsored Messages On Facebook Messenger

Posted on 11.11.16 by Taylor Ball

Facebook has been expanding their advertising service across every aspect of their platform for years, but one area has remained completely ad-free for users despite this – until now. Facebook has officially launched ads within its Messenger app with ad bots. The company has been testing sponsored messages since April, and now it has announced it is opening the messaging app’s ad format to all brands using Messenger’s developer tools to manage their chats. The ads are pretty much exactly like the format they have been testing, with straightforward ad messages. However, you can’t spam out ads to everybody. You… Read more »





Google Officially Starts Experimenting With “Mobile-First” Index

Posted on 11.07.16 by Taylor Ball

As announced last month, Google is officially making its first step towards the launch of mobile-first indexing with the test of its mobile-first search index. The company confirmed the testing has officially started via its company blog: “Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue… Read more »





Accelerated Mobile Pages Now Support Forms

Posted on 11.04.16 by Taylor Ball

The Accelerated Mobile Pages project says it has made its stripped-down superfast mobile pages even more versatile with the ability to support forms in AMP HTML. AMP uses a simplified version of HTML to provide pages faster than usually possible on mobile devices – where speed matters most to users. However, the format offers limited features compared to full-fledged web pages. Until now, one of those limitations was the lack of ability to include forms. Now, AMP users can include everything from the standard e-mail address capture form to more complex forms or even interactive polls. In addition to making… Read more »





Worldwide Mobile Internet Usage Eclipses Desktop For The First Time

Posted on 11.02.16 by Taylor Ball

Mobile internet usage has been steadily gaining ground for years, and just last month it hit another milestone. According to a press release issued yesterday from StatCounter, mobile and tablet internet usage has finally exceeded total desktop usage for the first time ever. Last month, mobile and tablet devices made up 51.3% of total internet usage compared to 48.7% by desktop. This is the first time worldwide monthly mobile internet usage has overtaken desktop according to StatCounter’s measure. It is almost guaranteed this trend will continue in the long-term, but the short-term gains may not hold up. Mobile web usage… Read more »





How To Get The Most Out Of Your Social Media Marketing [Infographic]

Posted on 10.31.16 by Taylor Ball

Want to get the most out of your social media efforts? There is no one-size-fits-all method that is guaranteed to give you success across every platform like Instagram, Facebook, and Twitter. Each platform has its own demographics and user behavior that means you must adapt to make sure you are striking when the iron is at its hottest. Matt Booth from AddPeople made that easy to do with a simple infographic breaking down the demographics, user behavior, and best times to post for the biggest platforms you might be marketing on:



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