Stay on Target: The TMO Blog

Untargeted, Disappearing Ads Will Be Coming To Snapchat “Soon”

Posted on 10.10.14 by Taylor Ball

Snapchat has quickly become one of most popular apps and certainly the most popular temporary photo and video sharing network, but thus far they have yet to find a way to monetize their service. CEO Evan Spiegel says that will change very soon, as untargeted, disappearing ads may begin showing up in the near future. The ads will appear directly within the Snapchat Stories section, between photos and videos from users, but most importantly for marketers they will not be targeted individually. “They’re [the ads] not fancy. You just look at it if you want to look at it, and… Read more »

More Than Half of Search Marketers Aren’t Tracking Phone Call Conversions

Posted on 10.08.14 by Taylor Ball

Tulsa Marketing Online has always believed tracking data is one of the most essential steps to running an informed marketing campaign, but apparently many search marketers are opting out of comprehensive tracking when it comes to phone conversions from search campaigns. A new survey from Invoca has found that just 36 percent of respondents reported using call extensions or click-to-call ads in their search campaigns. Of course, call conversions aren’t a major metric for some campaigns, but the survey shows that isn’t the whole story. The results also show that 63 percent of those surveyed said phone leads are equally… Read more »

Is Google Going To Revolutionize Search With Image Reading?

Posted on 10.06.14 by Taylor Ball

It isn’t a reality quite yet, but image reading and object recognition are likely to change the search game in a big way before long. Razvan Gavrilas has spent the past few months researching the advancements Google is making in the fields of “reading” and indexing images and not only does it appear these types of systems and algorithms are closer than previously believed. There are steps you can take to be prepared right now. Find out more in Gavrilas’ article for Search Engine Journal here.

Are You Optimizing For Pinterest?

Posted on 10.03.14 by Taylor Ball

SEO and social media marketing have been interconnected for several years, but they are also typically treated like separate efforts that influence and benefit from each other rather than being entirely coupled. That is why one of the most neglected features of Pinterest is Guided Search. It is no secret that Pinterest is quickly becoming an upper tier player in social media and marketing because it touches on our aspirations and desires. To paraphrase Tailwind CEO Daniel Maloney during SMX East this week, Pinterest is about who you want to be. “When you look at what people are pinning, it’s… Read more »

Survey Says Small Businesses Choose Facebook For Social Media Marketing

Posted on 10.02.14 by Taylor Ball

If you believe everything you read online, you might believe Facebook is only a viable marketing platform if you’re already a big brand. But, a new report suggests small businesses across the country recognize the potential in advertising themselves across the site. The study from advertising research firm BIA/Kelsey says small businesses are marketing on social media more than any other form of advertising. Specifically, their data suggests nearly three-fourths of all small and medium-size businesses are investing in some form of social media marketing, whether it be paid advertising or organic outreach. For small businesses, Facebook was easily the… Read more »