Posted on 07.08.14 by
With how much the online marketing industry loves to make sweeping proclamations such as “content is king” and “links are dead”, you would think someone would have been there to declare that mobile now rules the internet, or some similar claim. But, somehow no one has made a big deal out of the fact that mobile devices accessing the internet now exceeds desktop devices as of early this year. Rebecca Murtagh explores what this means and how mobile devices are using the internet over at Search Engine Watch.
Posted on 07.07.14 by
Reviews have always been important for reaching and maintaining success as a business, but since the rise of Yelp reviews have become essential. With the increased popularity of rating platforms and our rising reliance on them for online purchases, it is clear we are also beginning to put more trust in online reviews as well. That is the finding of a new study from BrightLocal which highlights how consumers respond to reviews. This report makes the 4th year BrightLocal has conducted a study on consumer usage and attitudes toward online reviews and the findings overwhelmingly show that we trust online… Read more »
Posted on 07.03.14 by
Smaller local businesses are overwhelmingly lagging behind the rest of the market when it comes to getting online and increasing visibility and audience outreach through optimization and search engine marketing. Unfortunately the longer these companies wait to expand their business online, the further they fall behind the curve. Thankfully, Trond Lyngbø created a comprehensive article exploring the most important information anyone running a smaller local business needs to know about SEO and online marketing.
Posted on 07.02.14 by
My SEM writing tends to focus on optimization and organic outreach, but with organic reach shrinking across the web, paid search advertising is becoming an increasingly important part to growing your brand and attracting new customers. Paid search has changed just as much as SEO over the past few months of 2014, and Ginny Marvin from Search Engine Land recently compiled the 10 most important developments. Her list is a handy way to catch up on all the Bing Ads and Google AdWords advancements you need to know about.