Stay on Target: The TMO Blog



Target and Amazon Say Mobile Drove The Majority of Holiday Traffic

Posted on 01.14.15 by Taylor Ball

Now that the holiday season is over, several companies including Target and Amazon are releasing statistics related to 2014’s holiday shopping. While there are several interesting facts to be found in the reports, Target’s release may have the most striking bit of information. Target claims the majority of traffic to its Target.com website came from mobile devices throughout the holiday season, making it clear that mobile is quickly becoming the primary option for online shopping. The company says, “Mobile traffic made up 60 percent of Target.com traffic November through December.” The press release also highlighted other mobile milestones for the… Read more »





New Survey Shows The Majority of Small & Medium Businesses Find Online Marketing Effective

Posted on 01.13.15 by Taylor Ball

Many small businesses are pretty cautious when it comes to investing the very limited amount of time and money they have into marketing, but a new survey shows the vast majority of small or medium businesses who use online marketing are glad they did. BrightLocal’s annual SMB Internet Marketing Survey asked 736 businesses with 1-50 employees about their feelings and use of internet marketing, mobile marketing, and marketing services in October-November 2014. Of those who responded to the survey, 95% were businesses located within North America (92% U.S.; 3% Canada). When asked how effective each respondent felt internet marketing is… Read more »





Pew Survey Shows Facebook Is Still The Most Popular Social Media Site

Posted on 01.12.15 by Taylor Ball

Facebook may still be the most popular social media site, but Instagram is easily the fastest growing site, according to a new survey released by Pew Research Internet Project. The survey shows the most popular social media site’s growth may be stagnating, but their most recent changes seem to be improving engagement. The Pew numbers suggest Facebook facilitates the most engagement of any social platform, as 70% of users fully engage with the site daily. That’s a notable increase from 63% last year. In comparison, only 49 percent of Instagram users and 17 percent of Pinterest users engage with the… Read more »





Facebook Highlights Huge Increase In Video Uploads and Views

Posted on 01.08.15 by Taylor Ball

Expect to see a lot more videos in your Facebook feed. According to the social media platform, people around the world are posting 75% more videos to Facebook compared to this time last year, and that growth is even greater in the U.S. where video uploads on the social network have risen 94%. Unsurprisingly, this surplus of video content has also led to a much greater amount of videos being featured in users’ news feeds. Facebook says the number of videos featured in news feeds has risen 360% over the past year. “With people creating, posting and interacting with more… Read more »





Yahoo Manages Its Highest Search Market Share Since 2009 With Help From Mozilla

Posted on 01.07.15 by Taylor Ball

According to new data from web traffic analytics provider StatCounter, Yahoo has reached its highest share of the U.S. search market in more than five years thanks to a recent agreement with Mozilla. In December, Yahoo’s search share jumped to 10.4 percent, up from 8.6 percent in November. The new share of the search market came at the expense of Google, who was previously the default search engine for Mozilla’s web browser Firefox. In late November, Mozilla agreed to a five-year partnership with Yahoo, breaking a 10 year partnership with Google. December marked the first full month during which Yahoo… Read more »



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