Stay on Target: The TMO Blog

The new AdWords “Experience” is now available to everyone

Posted on 10.13.17 by Taylor Ball

Google has been teasing a massive revamp to the AdWords experience for months, and now it’s finally here. The company says the redesign and new features provide a faster, more intuitive experience with a better focus on meeting advertisers’ goals. What’s New The biggest changes to the ad platform are mostly focused on design and speed.  The ad interface is less cluttered and easy to navigate, letting you put more focus on your advertising efforts without distraction. The streamlined style also allows pages to load up to 20% faster according to Google. Visualizations have also been improved to make it… Read more »

Snapchat is still the biggest social platform for teens

Posted on 10.12.17 by Taylor Ball

Everyone seems to be ripping off Snapchat’s style these days, whether it’s the spread of vanishing video or “Stories”. Still, it doesn’t seem to be impacting the platform’s popularity with their biggest demographic. Teens still prefer Snapchat over any other platform – and it’s not even close. The investment firm Piper Jaffray’s latest annual “Taking Stock With Teens” report surveyed over 6,100 people across 44 states. It specifically asked teens about their social media usage over the past month. According to their results published on AdWeek, almost half (47%) of all teens said Snapchat is their favorite app. That’s an… Read more »

AdWords may spend more than twice your daily ad budget

Posted on 10.11.17 by Taylor Ball

AdWords has made a pretty massive change to the way daily ad budgets can be spent, and it could wreak havoc on advertisers’ ability to manage their budgets. Google has always allowed campaigns to spend up to 20% over their daily budget. The idea is to provide flexibility so that you can take advantage of days where your ad performs best and minimalize waste when your ad isn’t doing well. By the end of the month, this variance evens out so that you meet your monthly budget. Now, AdWords has massively raised the daily overspend cap. Campaigns can now spend up… Read more »

Instagram allows “thousands” of merchants to turn their posts into sales

Posted on 10.04.17 by Taylor Ball

Instagram is quickly growing from just a platform for users to share pictures and videos towards a fully-fledged combination of social media and shopping. With the help of Shopify, Instagram is rolling out a new feature allowing “thousands” of merchants to seamlessly sell their products through Instagram just in time for the holiday shopping season. The feature allows selected merchants to tag items in their Instagram posts to mark that they are available for purchase. When viewers see the post, they can easily click the tags to directly purchase the items without ever having to leave Instagram. The feature has… Read more »

Twitter starts testing supersized tweets

Posted on 09.28.17 by Taylor Ball

Since its creation, Twitter has been defined by one simple thing. No, not memes, politics, or the platform’s ability to spread information faster than even the biggest news networks. The hallmark trait of the social media service has always been its 140-character limit. This week, Twitter announced that could change very soon as the company has begun testing tweets that are twice as long. A small group of randomly chosen users from around the globe have been given the ability to create tweets with up to 280-characters. As co-founder Jack Dorsey said in a tweet announcing the test: This is… Read more »