Stay on Target: The TMO Blog

Excessive retargeting may get your ads “muted” on Google

Posted on 01.29.18 by Taylor Ball

Retargeting is undeniably a powerful way to reconnect with potential customers and remind them to take action on something they were interested in. Unfortunately, when done poorly, it can also be terribly annoying. Now, Google is giving users the power to mute ads from brands who abuse retargeting or remarketing ads. Retargeting ads – or as Google is calling them, “reminder” ads – are designed to gently nudge someone into taking action on a product or service they previously looked at on a website. They work by tracking what pages a user has looked at but not taken action on,… Read more »

Over half of small businesses rely on Facebook to grow

Posted on 01.23.18 by Taylor Ball

A recent survey from the United States Chamber of Commerce confirms what many already knew: small businesses across the country are discovering that social media can help find new customers and grow your business. In particular, they see Facebook as a major platform for marketing their business directly to their audience. The findings of the survey show that more than half (60%) of all small businesses are using Facebook to grow their business, boost sales, find new customer sources, and reach customers they typically would not be able to reach. Why Facebook? For many small businesses, establishing a robust online… Read more »

Page speed to become an official ranking signal for mobile Google searches

Posted on 01.19.18 by Taylor Ball

Google has been encouraging webmasters to make their sites as fast as possible for years, but now they’re making it an official ranking requirement. The company announced this week that it will be launching what it is calling the “Speed Update” in July 2018, which will make page speed an official ranking signal for mobile searches. Google recommends checking your site’s speed using its PageSpeed report, as well as using tools like LightHouse to measure page speed and improve your loading times. As Google’s Zhiheng Wang and Doantam Phan wrote in the announcement: The “Speed Update,” as we’re calling it,… Read more »

Google My Business officially launches videos in listings

Posted on 01.16.18 by Taylor Ball

After a few weeks of testing, Google My Business has officially announced that all business owners can now upload videos to their Google My Business listings. Business owners can “view videos added by customers and upload videos about their business for customers to view,” said Google’s Allyson Wright. Videos can be up to 30 seconds in length and may take up to 24 hours to become visible on the business listing in Google Maps and local search results. Because others like Google’s “Local Guides” can also upload videos to business listings, GMB will also soon give businesses the ability to… Read more »

Facebook announces huge changes to News Feed, demotes organic content further

Posted on 01.12.18 by Taylor Ball

People have been proclaiming that organic reach on Facebook is dead for years, thanks to moves that increasingly prioritize paid ads over regular Page posts. However, now might really be the time to start grieving. Facebook has announced sweeping changes to its News Feed that will make organic Page content even less likely to be seen. According to Facebook, the change is ostensibly to prioritize the “social” part of their platform by putting posts from friends and family at the top of the News Feed. As this happens, “public content” (or content shared by Pages, rather than individual accounts) will… Read more »