Stay on Target: The TMO Blog

Yahoo Releases Its ‘Year in Review’ List for 2016

Posted on 12.09.16 by Taylor Ball

It’s that time of year again. The ‘best of’ and ‘year in review’ lists are rolling out as we near the new year. The first search engine to get in on the fun is Yahoo, who revealed its year in review for 2016, including search data from sister companies Polyvore, Tumblr, and Flickr. As you can expect, the election and other major current events dominated much of the search results for the year. But, you can also see other trends that show exactly what people were interested in, like the top companies and lifestyle searches for 2016. Yahoo’s overall top… Read more »

Almost 80% of Local Businesses Are On Facebook

Posted on 12.06.16 by Taylor Ball

In the age of the internet, Facebook has become one of the premier ways to advertise a local business. Now, a new report from Borrell Associates shows just how many businesses are using the biggest social platform around to grow their business. According to the report, almost 80% of local businesses have a Facebook page, and 62% are buying Facebook ads to reach a larger audience. In total, that adds up to more than 2.5 million US businesses paying to promote their brands or content on Facebook every year, spending $1,500 on average. For the survey, Borrell Associates quizzed a… Read more »

Pinterest Unveils Rotating Showcases For Brands

Posted on 12.02.16 by Taylor Ball

Pinterest is giving business pages a makeover that highlights their boards and buyable pins – just in time for the holidays. The biggest change is the addition of the new rotating showcase. This allows you to show off up to five of your boards and your buyable pins all in one, easy-to-view location. “You can use the new showcase space to highlight anything from seasonal content to your all-time best ideas – whatever helps tell the unique story of your business,” according to Pinterest. The rotating showcase can be updated as often as you like, which means you can use… Read more »

Bing’s New Chat Feature Lets Users Directly Connect With Businesses

Posted on 11.29.16 by Taylor Ball

Bing is launching a new feature specifically for local businesses to make it easier for customers to reach you at any time. With the new chat feature, users can click a link to “chat online with a representative” directly from the search engine. After clicking the link, you are immediately connected to the business through their primary chat program. That could be a native chat service or other options like Facebook Messenger. You can see what it looks below: In this case, Bing links to Facebook Messenger: The new feature makes it easier than ever for searchers to contact your… Read more »

Google Introduces The “Google Guarantee” For Locksmiths and Plumbers

Posted on 11.28.16 by Taylor Ball

After months of testing a new verification in the San Francisco area exclusively for locksmiths and plumbers, the search engine has officially launched the “Google guaranteed” verification process. If your business gets “Google guaranteed”, you get a special green badge next to your business in the search results – and customers get a few perks and protections through Google. If you tap on any of the results, you are then taken to the home service ad specifically for that business, along with some extra details about what the Google guarantee really means: Tapping on Learn More goes even more in-depth, with… Read more »