Stay on Target: The TMO Blog



Google Says Site Hacks Affected 32% More Websites In 2016

Posted on 03.22.17 by Taylor Ball

As part of its #NoHacked campaign to raise awareness and prevent site hacking, Google released its latest annual review of hacked sites this week. As the data shows, site hacks will continue to be a major issue for webmasters for the foreseeable future. From 2015 to 2016, the number of hacked sites grew by 32%. According to Google, hackers are becoming more aggressive but many webmasters are also letting down their guards. Instead of proactively keeping their site and security up to date, a significant number of webmasters are letting their sites become vulnerable and outdated. These sites are easy… Read more »





Google’s New Ad Format Highlights Local Businesses In Search Results

Posted on 03.16.17 by Taylor Ball

Google is putting the spotlight on local businesses in search results with a new location extension ad format rolled out across AdWords this week. The new format includes big photos, store location and information, as well as typical ad features like an attention-grabbing headline and ad copy, as you can see in the example below. It is still not exactly clear exactly when the ad format will be shown in Google results, but Google uses an example of a local bakery using ads to target nearby users reading a cooking blog. According to their test results, approximately 60 percent of… Read more »





Google Makes “3 Updates in a Day” Says Gary Illyes

Posted on 03.13.17 by Taylor Ball

With Google’s extensive personalization of search results for users, it has gotten harder and harder to tell when a major shakeup happens thanks to changes to Google’s algorithms. That hasn’t stopped people from guessing a major algorithm shift has occurred when they notice significant changes to how sites are performing across the board. This happened last week when many major authorities in SEO speculated Google unleashed a major algorithm update. Of course, Google won’t confirm that any major changes happened, but Webmaster Trends Analyst for Google, John Mueller, did take the time to remind everyone “we make changes almost every day.”… Read more »





Pinterest Adds Visual Search To Its Browser Extension

Posted on 03.09.17 by Taylor Ball

Pinterest has made visual search a fundamental part of their service, letting users find products and objects based on similar photos. Now, it is bringing visual search to its Chrome browser extension, which lets you search for images without ever visiting Pinterest. After installing the extension, all you have to do is hover over any image and click on the little magnifying glass that pops up in the corner. You can then highlight the specific area or object you want to search for. You can also right-click on the background of any web page you visit to see visual results based… Read more »





How To Reach Millennials With Your Marketing [Infographic]

Posted on 03.06.17 by Taylor Ball

Every few weeks I hear an influential figure in marketing talk about some new, creative strategy for reaching millennials. “You need apps!” “You need to be on this social platform!” “Cat Pictures!” “Video!” Sure, these can all work when done right, but it raises a question: Are millennials really that hard to market to? As Thomas Sychterz, CEO of LaunchLeap, puts it, “[Millennials] get treated like some sort of hyperactive group of wild gorillas: powerful, unpredictable and difficult to pin down. The reality is quite different and simple.” To show this, LaunchLeap, a Montreal-based consumer research startup, surveyed 18 –… Read more »



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