Stay on Target: The TMO Blog

Pinterest opens its Shopping Ads to hundreds of businesses

Posted on 03.21.18 by Taylor Ball

Pinterest’s Shopping Ads, which create ads directly from your existing Pins and content, have officially moved out of testing and been made available to hundreds of advertisers across the country. Shopping Ads launched to a handful of major brands last year, including Ulta Beauty, Venus, Overstock, and Lowe’s. The ad format pulled images from product feeds to instantly generate ads. “With Shopping Ads, businesses can seamlessly turn their product catalog into visual, actionable ads,” writes Shounak Simlai on the Pinterest Business Blog. “Since Shopping Ads pull automatically from an existing product feed, they’re especially useful for brands that want to… Read more »

Google says it is blocking more than 100 “bad ads” per second

Posted on 03.19.18 by Taylor Ball

Google has released its latest “Bad Ads” report, which shows the search giant is cracking down harder than ever on ads that violate its advertising policies. In total, the search engine and ad platform has removed over 3.2 billion ads in 2017, nearly doubling the 1.7 billion ads removed in 2016. “That’s more than 100 bad ads per second!” writes Google’s director of sustainable ads, Scott Spencer. The highlights from the report include: 79 million ads were taken down for sending users to malware-laden sites. 400,000 malware sites were blocked 66 million “trick-to-click” ads were removed 48 million ads that… Read more »

Twitter cracks down on “tweetdecking” to artificially boost content

Posted on 03.13.18 by Taylor Ball

Twitter has shut down numerous accounts accused of artificially increasing the popularity of their posts using a method called “tweetdecking.” Tweetdecking gets its name from the app TweetDeck, which can schedule posts ahead of time. Conspiring accounts were working together to retweet content in order to force it to go viral. In this case, most of the accounts removed were using the technique to steal content (including memes and jokes) to make accounts more prominent. These accounts would then use their artificial popularity to promote other accounts or products for financial profit. This practice blatantly violates Twitter’s spam policy. It… Read more »

Google’s John Mueller explains how often your web pages get indexed

Posted on 03.08.18 by Taylor Ball

If you operate a website that is frequently creating or changing pages – such as an e-retail or publishing site – you’ve probably noticed it can take Google a while to update the search engine with your new content. This has led to widespread speculation about just how frequently Google indexes pages and why it seems like some types of websites get indexed more frequently than others. In a recent Q&A video, Google’s John Mueller took the time to answer this directly. He explains how Google’s indexing bots prioritize specific types of pages that are more “important” and limit excessive… Read more »

Facebook shuts down its Explore Feed, remains committed to ending organic reach

Posted on 03.02.18 by Taylor Ball

Facebook’s experiment with the “Explore Feed” – where organic content from brands and publishers was hidden away in a second feed – has come to an unceremonious early end. After less than four months, the social platform has announced the Explore Feed has been discontinued after early feedback showed that “people don’t want two separate feeds.” The concept was one of Facebook’s biggest recent changes designed to prioritize content from friends and family (and paid advertisers) over content published by liked Pages. While users initially seemed excited at the possibility of decluttering their feeds, the actual implementation went largely unnoticed… Read more »