Stay on Target: The TMO Blog



Instagram Draws Inspiration From Snapchat With New ‘Stories’

Posted on 08.02.16 by Taylor Ball

Instagram is launching a new feature, but many are saying the new feature seems inspired by another popular social photo app – Snapchat. The new feature called Instagram Stories lets users and brands share a collection of moments that disappear after 24 hours. If that sounds familiar, it is because the feature is very similar to Snapchat Stories. Not only does it allow users to easily package their best moments of a day into one easy-to-view collection, but Instagram Stories also includes the ability to draw on photos or videos to make them even more exciting. “With Instagram Stories, you… Read more »





Tumblr and Reddit Launch Ads That Pay Users

Posted on 07.28.16 by Taylor Ball

Facebook and Twitter aren’t the only social media platforms you can advertise. Smaller, more niche social networks like Reddit, Pinterest, Snapchat, and Tumblr have all gotten in on social advertising with innovative ad formats and placements. Now, two of those sites have both announced new ads on their networks that directly give back to their users. Tumblr and Reddit have announced two separate plans for ads that will run on their networks and compensate users for allowing their blogs or content to be included. In the case of Tumblr, the service is rolling out ads that will be shown across… Read more »





Twitter Struggles To Attract Advertisers Despite Increasing Revenue

Posted on 07.27.16 by Taylor Ball

Twitter’s ad revenue and engagement may be going up, but Twitter’s advertising platform is struggling to maintain growth as they see fewer advertisers using their service to promote their content. According to Twitter’s latest shareholder letter, ad revenue grew 18 percent year-over-year, reaching $535 million in Q2. Similarly, ad engagement shot up 226 percent and the cost per engagement dropped by 64 percent. That’s the good news. The bad news is Twitter is “seeing a continuation of the trends discussed last quarter with less overall advertiser demand than expected. This is reflected in both our Q2 performance and Q3 outlook…. Read more »





Facebook Live Is Going Big With 4 New Features

Posted on 07.26.16 by Taylor Ball

Facebook Live is going to become even bigger in the coming weeks. Facebook has been heavily pushing their live video streaming service and now they have announced several new features that will expand how users can livestream their lives. Some of the new features are already available and the rest will be rolling out in the next few weeks. Let’s go through what you can expect to see from Facebook Live in the near future: Longer Streams Facebook Live users have been limited to 90-minute streams in most circumstances since the launch of the service, but Facebook is extending that… Read more »





Google Starts Automatically Including Cross-Device Conversions in AdWords

Posted on 07.21.16 by Taylor Ball

Online shopping isn’t always a static process. Shoppers often hop from device to device freely as they browse and ultimately purchase. In fact, Google says 61% of internet users and over 80% of online millennials begin shopping on one device but finish their transaction from another. To help you better keep track of these customers as they progress throughout your sales process, Google is making cross-device conversions more prominent in their online reports. Introduced three years ago, cross-device conversions is finally becoming a default feature included in the Conversions column. According to Google, this will help businesses get the most… Read more »



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