Stay on Target: The TMO Blog



Firefox Agreement With Yahoo Gives The Search Engine a Boost

Posted on 12.04.14 by Taylor Ball

Google has had a strong grip on the vast majority of web traffic, but a new report suggests they are losing their grasp. In just two weeks since Yahoo replaced Google as the default search engine in Firefox’s latest version, the search engine has experienced a 29.4 percent growth in usage, while Google has experienced a significant drop. Analytics firm StatCounter said that “Yahoo search was used three times more on Firefox 34 than on Firefox 33.” It should be noted, the user base of Firefox 24 is relatively low as many users haven’t upgraded yet and Firefox’s US market… Read more »





The Biggest Shifts In SEO You Need To Know For 2015

Posted on 12.03.14 by Taylor Ball

If you are still running SEO the same way you were at the start of the year you are already behind the curve. SEO is constantly changing and proper SEO strategies need to be well-planned enough to stay on target over long periods of time while also flexible enough to adapt to the constant guideline changes, algorithm roll-outs, and new ideas about usability. In the past year alone, Google has pushed out 13 updates to algorithms that the public knows about. That number is just the big algorithms that people might know by name such as Penguin and Panda, while… Read more »





Google Maps Releases Overhauled Local Page Quality Guidelines

Posted on 12.02.14 by Taylor Ball

Last night, Google Maps released massively revamped quality guidelines for local pages which could have a heavy impact on businesses who don’t ensure their pages conform. Jade Wang from Google shared the news in the Google Forums stating: We’ve updated and clarified our quality guidelines for local pages. Please read the new version here, and, as always, feel free to contact our support team with any specific questions about your account. You can see a screenshot of the old guidelines here courtesy of Barry Schwartz, but the most important revisions to the guidelines are highlighted below: Descriptors of any sort… Read more »





Kim Kardashian Is The Most Searched For Celebrity of 2014 and Other Bing Search Trends

Posted on 12.01.14 by Taylor Ball

Love her or hate her, chances are if you were searching for a celebrity this year using Bing, you were probably looking Kim Kardashian. Thanks to her highly publicized marriage to Kanye West and her “break the internet” magazine cover, Kardashian was the top searched for celebrity on Bing in 2014, topping a list of mostly female celebrities, according to Bing’s latest list of search trends. Bing Trends compiles the most popular searches across 15 different categories every year, including everything from top news stories, athletes, and vacation destination searches. There is even a list of the top ALS Ice… Read more »





Facebook Sent 10% More Traffic To Publishers This Year

Posted on 11.06.14 by Taylor Ball

According to Parse.ly’s quarterly Authority Report, Facebook is still the best social platform for publishers looking for exposure. The site saw a 10 percent increase in referral traffic to publisher sites this August, compared to the data from a year earlier. Parse.ly analyzed data from over 10 billion page views and more than 100,000 posts across its network to track online reading trends in an effort to determine peak reading times and referral traffic patterns. The report found that reading times peaked at 12:18 p.m., at which point desktop page views outperform mobile. While Google was still the lead referral… Read more »



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