Stay on Target: The TMO Blog



The Effect of Google’s Redesign of Title Tags

Posted on 03.31.14 by Taylor Ball

Chances are you are just beginning to get adjusted to Google’s widely-talked about search engine result pages (SERPs), but you may not have noticed the smaller details that have been tweaked to make the page look clean and coherent. For example, several eagle-eyed members of the SEO community have noticed that the redesign appears to have affected the visible title tag length for results. The title tag, or the blue clickable link in the Google search results, doesn’t really have a defined number of characters allowed. It isn’t like Twitter, where you have a hard character limit. Instead, Google uses… Read more »





The Worst Social Media Mistakes in Recent History

Posted on 03.28.14 by Taylor Ball

It’s no question that social media has become one of the most prominent aspects of online marketing. As Facebook and Twitter have become ingrained in the public consciousness, companies and search engines alike have recognized the value and social media marketing has become intertwined with SEO and advertising to the point that it can be hard to tell where one stops and another begins. But, as with any new field of marketing, there are bound to be plenty of missteps, gaffes, and wildly ill-advised attempts. For every brand that is killing it on Instagram and Twitter, there are just as… Read more »





A Single Guest Blog Post Gets Long-Time SEO Site Penalized

Posted on 03.27.14 by Taylor Ball

We try to keep our readers and clients updated with all of Google’s biggest news, whether it be redesigns, guideline changes, or newsworthy penalties. It makes sense, as Google currently receives over half of all searches made every day. But, even those of us who keep a careful eye on the best guidelines and policy trends of the biggest search engine can end up outright confused by Google occasionally. A story reported by Danny Sullivan yesterday happens to be one of those situations. Google has been outspoken against guest blogging or guest posts being used “for SEO purposes”, and they… Read more »





Selling Links? You Probably Shouldn’t Be Tweeting About It

Posted on 03.26.14 by Taylor Ball

Late last week the SEO community had a good laugh at the expense of a self-proclaimed SEO expert who openly tweeted at major brands about renewing link buys. It appears the links were initially bought through iAcquire shortly before the service was penalized for participating in link buying schemes, and now that they are expiring, a former client is attempting to reach out directly to the link buyers. The conversation that caught the eye of the SEO community was a long and outright discussion between “Vince” (@VitaliyKolosWDL) and T-Mobile. Search Engine Roundtable managed to screenshot the entire conversation before T-Mobile… Read more »





Celebrate Get Your Business Online Week

Posted on 03.24.14 by Taylor Ball

Still hesitant about finally making the leap and getting your business online? There are countless business owners who find themselves still on the fence about expanding your brand’s business on the internet. Some are worried about the resources available, the skills needed to make their business shine, or whether their business will actually benefit from going online, but all of those questions can be easily addressed. You just have to be ready to really invest in expanding your brand in a new way. Today marks the start of Get Your Business Online Week, so there is no better time to… Read more »



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