Stay on Target: The TMO Blog

Google Improves YouTube Ads With Better Tracking and Targeting

Posted on 01.24.17 by Taylor Ball

YouTube may be one of Google’s largest platforms, but it gets treated a bit like the black sheep when it comes to Google’s ad services. Targeting has been limited compared to typical AdWords options, and ad options have been built around desktop functionality first. This is all starting to change, as Google says it is rolling out several updates aimed to make advertising on YouTube better on both mobile and desktop. The announcement also mentioned that over 50% of YouTube videos are now happening on mobile, which likely motivated the change in how they think about ads on the platform…. Read more »

Google is Retiring Google+ On January 24th, Replacing It With Google+

Posted on 01.18.17 by Taylor Ball

Google+ is dead. Long live Google+. Google announced it is retiring the “classic” Google+ we all know and replacing it with an all-new updated version with several big updates. The company says it is aiming to please users with several of the most heavily requested updates from the Google+ community. ”With this latest round of updates, we believe the new Google+ is really your Google+— designed around your suggestions, requests and needs. It also means it’s time to say goodbye to classic Google+ on the web, which we’ll be turning down on January 24.” Here are a few of the… Read more »

Ads and Insights are Coming to Instagram Stories

Posted on 01.16.17 by Taylor Ball

In just five months Instagram Stories has grown into a force to be reckoned with, as the company has launched numerous new features like links, live video, and hands-free video recording. Now, the platform is working to make Stories more attractive to businesses with ads and insights for Stories. According to Instagram’s own numbers, over 150 million users interact with Stories every day, with one in five Stories also receiving direct messages from viewers. The company also says 70% of users follow a business on Instagram and a third of the most viewed Stories are created and shared by businesses…. Read more »

Google Confirms It Has Launched Its Mobile Interstitial Penalty

Posted on 01.11.17 by Taylor Ball

Google has officially begun rolling out the intrusive mobile interstitial penalty yesterday after months of warnings the penalty would be launched on January 10, 2017. The roll-out was confirmed by both John Mueller and Gary Illyes yesterday. @aroth26 @glenngabe @Marie_Haynes it's rolling out. yay! — John ☆.o(≧▽≦)o.☆ (@JohnMu) January 11, 2017 @schachin @JohnMu it's rolling out, yes — Gary Illyes ᕕ( ᐛ )ᕗ (@methode) January 10, 2017 The penalty is specifically designed to target intrusive interstitials that pop-up immediately after landing on a page from a Google mobile search result. However, it does not affect pages with delayed interstitials triggered… Read more »

Why Video Marketing Should Be a Priority in 2017 [Infographic]

Posted on 01.09.17 by Taylor Ball

Video finally came into its own as a content marketing format over the past year, with the launch of 360-degree videos, Facebook Live, and all sorts of new features for video marketing on Twitter, Instagram, and Snapchat. It was only a matter of time, as video has been a huge part of the online ecosystem since the launch of YouTube all those years ago. Currently, estimates suggest up to 78% of all people watch videos online every week and 55% percent make it a daily activity.  That means if you have been ignoring online video as a marketing channel for… Read more »