Stay on Target: The TMO Blog

Google Issues Webmasters a Warning About Deceptive Mobile-Only Redirects

Posted on 11.02.15 by Taylor Ball

While it is increasingly important for your site to be mobile-friendly, there are some unique risks to running a mobile-friendly site webmasters should be aware of. Google has been encouraging sites to implement mobile-friendly strategies, but it is also cracking down on mobile-only redirects if they are used for fraudulent or deceptive purposes. Most of the time, mobile-only redirects are used to send mobile users to content they requested in a mobile-friendly format, however some use the redirects deceptively to direct smartphone traffic to unwanted content. In some cases these deceptive redirects can send smartphone users to entirely different websites… Read more »

Bing Gets In The Halloween Spirit With Spooky New Features

Posted on 10.28.15 by Taylor Ball

While most people are getting ready for Halloween by preparing their costumes and making sure they have plenty of candy for trick-or-treaters, Bing is getting prepped by launching Halloween-related Cortana searches and a special Bing map showing the locations for haunted houses in the US, UK, and Canada. In fact, Bing is prepared to help you make a last minute costume decision if you’ve waited this long. Just ask Cortana, “What should I wear for Halloween?” Cortana’s holiday spirit doesn’t end there. The search system has a new “guess the horror movie game” that will help keep you bide the… Read more »

Say Hello To RankBrain, Google’s New AI Search Signal

Posted on 10.27.15 by Taylor Ball

Move over Penguin and Panda, Google’s newest search signal doesn’t rely on engineers to keep it updated and refreshed. RankBrain, a new artificial intelligence system, is already processing a “very large fraction” of searches on Google every day. RankBrain was announced in an exclusive report from Bloomberg and has already been implemented to help Google address and better understand the large number of ambiguous queries made on the search engine every day. RankBrain isn’t a complete algorithm, but instead acts as one of the “hundreds” of signals Google uses to rank sites and content for users. Reports estimate Google uses… Read more »

YouTube Announces Ad-Free Subscription Service ‘YouTube Red’

Posted on 10.23.15 by Taylor Ball

YouTube has long been a favorite platform for online video advertisers, thanks to its full-featured and highly effective ad service. However, that might be changing in the near future. YouTube has announced it will be launching an ad-free subscription service starting on October 28th, in order to meet the demands of users. The new service, YouTube Red, claims to give users “exactly what they want” by providing ad-free and offline viewing capabilities. If you absolutely can’t stand ads, you can get rid of them entirely by subscribing for the cost of $9.99 a month. Thankfully, you aren’t just paying that… Read more »

Google Announces Over Half Of All Searches Are Coming From Mobile Devices

Posted on 10.19.15 by Taylor Ball

Last week, during Recode’s Code/Mobile conference, Amit Singhal, senior vice president of Google Search, announced that over half of all searches conducted on Google each month are coming from mobile devices. Mobile has quickly become a dominant force in search, but it has only overtaken desktop in both search and ad volume over the past year. For this count, Google is not including mobile devices with screens over 6 inches in size, such as tablets. According to the company, Google is primarily counting mobile views as those coming from smartphones. During his announcement, Singhal explained how the definition of search… Read more »