Stay on Target: The TMO Blog



27% of Search Queries Contain a Question According to New Study

Posted on 04.30.15 by Taylor Ball

A new study by Blue Nile Research investigated search behavior and found some interesting trends that give insight into exactly how people are searching online and what they are looking for. Most notable among the findings are the discoveries that searches use question formats in 27% of queries, and are perfectly divided on searching in short form (under 4 words) or long form (4 or more words). According to the findings of the study, 27% of searches phrased their search in the form of a question, using words such as ‘how’, ‘why’, ‘where’, ‘what’, and ‘which’ rather than a ‘statement… Read more »





Facebook’s “Hello” App Turns Facebook Into a Phone Book

Posted on 04.27.15 by Taylor Ball

Facebook has been slowly but steadily making strides into the domain of local search, and their latest app in testing called “Hello” makes this clearer than ever. Hello claims to allow mobile users to search for other people or businesses on Facebook using either specific names or business categories, making Hello Facebook’s answer to the phone book. Once you’ve found the person or business you’re searching for, it just takes a single tap to get directions or make a phone call. “So if a friend tells you about a new restaurant in your neighborhood, you can use Hello to find… Read more »





Facebook Video Reached 4 Billion Daily Views

Posted on 04.24.15 by Taylor Ball

If it seems like your Facebook feed is becoming flooded with videos, it is no coincidence. Since Facebook video launched, it has rapidly become a staple of the staple of the social network and it shows no sign of slowing down in the future. The service hit a new milestone recently, as CEO Mark Zuckerberg announced that Facebook now serves more than 4 billion video views every day, adding a full billion views to the stats announced in January. It is no surprise that Facebook video is such a hit, as the platform offers the perfect opportunity for users to… Read more »





Google Reports a 4.7% Increase in Mobile-Friendly Sites

Posted on 04.23.15 by Taylor Ball

Google’s mobile-friendly algorithm started rolling out Tuesday, and so far it looks like “mobilegeddon” was far from apocalyptic. Most SEO’s and webmasters are reporting little change to their rankings and the world has continued spinning. However, a report from Google shows one way the new algorithm had an impact before it even arrived. Shortly before the start of the mobile-friendly roll-out, Google announced it had seen a “4.7% uptick in the proportion of sites that are mobile friendly” compared to their previous stats released two months ago. While 4.7% may seem like a small number of sites, it is important… Read more »





‘Mobilegeddon’ Begins Tomorrow – Are You Ready?

Posted on 04.20.15 by Taylor Ball

In less than 24 hours, we will all be living in a post-“Mobilegeddon” world. That means Google’s mobile friendly update will start rolling out tomorrow after months and months of rumors and hints. Normally Google doesn’t announce upcoming algorithm changes ahead of time – perhaps because it creates a panic – however this time the company gave webmasters plenty of time to make sure they are prepared. Basically, the mobile friendly algorithm aims to make sure users who are searching with smartphones are only shown sites that are properly optimized for mobile devices. Given that Google has been heavily implying… Read more »



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