Stay on Target: The TMO Blog

In an Increasingly Mobile World, Consumers are Learning to Trust Mobile Ads

Posted on 07.31.14 by Taylor Ball

The report from the 3rd Annual U.S. Mobile Path-to-Purchase Study conducted by xAd and Telmetrics shows that as consumers mobile shoppers are increasingly receptive to relevant mobile ads, reflecting the increasing trust in mobile browsing. The report, published earlier this week, shows that nearly 50 percent of mobile shoppers reported they felt mobile ads are informative or helpful, up 113 percent from 32 percent last year. Even more, 40 percent of those surveyed said they have clicked on ads and nearly half of those have taken secondary actions such as viewing the referring website and searching for additional product information…. Read more »

Google’s New Product Ratings Could Mean Big Things For Online Retailers

Posted on 07.30.14 by Taylor Ball

Google has been working hard to expand their reviews and ratings systems, and yesterday they made a big step by announcing that they will be introducing product ratings for Product Listing Ads (PLAs). The announcement, which appeared on the Inside Adwords Blog, stated: Product reviews provide critical information to shoppers making purchase decisions. To help shoppers easily find this information when searching for products, we’re introducing product ratings on Product Listing Ads. Shoppers browsing on Google will see the typical product listings they have become accustomed to, but beneath the listings product ratings will also be shown in the shape… Read more »

Everything You Want to Know About Google Analytics After The iOS App Release

Posted on 07.29.14 by Taylor Ball

A few weeks ago Google finally got around to releasing the iOS version of Google Analytics. The app had been available for Android for quite some time, but the release to iOS makes website data available to webmasters at any time and it is fair to assume some business owners and webmasters may be trying to use Google Analytics for their first time. While Analytics is without a doubt one of the most powerful tools for analyzing your website and how others are accessing it, it can also be a bit overwhelming for those who aren’t familiar with the layout… Read more »

Facebook Sees More Daily Users and Revenue Thanks To Mobile Users

Posted on 07.28.14 by Taylor Ball

The majority of reports about Facebook this year would suggest the largest social media platform is about to crumble under its own weight. But, all the latest data from their Second Quarter 2014 Financial Summary indicates otherwise. The report includes a ton of positive statistics for the social media leader, but the biggest findings are about how we use Facebook. Specifically, there has been a 19% increase in daily active users, suggesting that most people are including Facebook as a part of their daily lifestyle. Most likely, the ability to access Facebook on the go is responsible for a significant… Read more »

Google Rolls Out New Local Search Algorithm

Posted on 07.25.14 by Taylor Ball

Last night Google breathed new life into a forgotten algorithm by updating their local search algorithm to provide more useful, relevant, and accurate local search results that are more closely linked to traditional web search ranking signals. While Google has remained mum on a large amount of the details, we do know the changes can be visible within Google Maps search results as well as traditional search results. From the online discussion, it also local businesses are also getting significant ranking and traffic boosts as most responses have been positive. Most of the changes are behind the scenes, which Google… Read more »