Stay on Target: The TMO Blog



Google Explains Recent Penalties Targeted ‘Links For Products’ Schemes

Posted on 04.12.16 by Taylor Ball

Yesterday, we reported that a significant number of websites had been hit with Google penalties over the weekend for “unnatural outbound links.” Since then, Google has clarified that the manual penalties issued this weekend were specifically related to bloggers giving links to websites in exchange for free products or services. Google had issued a warning a few weeks ago urging bloggers to disclose free product reviews and nofollow links in their blog posts related to these products. Now, they’ve taken action against sites who ignored the warning. In the warning, Google told bloggers to “nofollow the link, if you decide… Read more »





Google Issues Outbound Link Penalties To Websites

Posted on 04.11.16 by Taylor Ball

  Over the weekend, Google sent out a new wave of penalties, this time smacking down sites for “unnatural outbound links.” The majority of websites are safe from the latest round of manual penalties, but you may be in trouble if you’ve been attempting to manipulate the Google search results. As Barry Schwartz has noted, this specific penalty appears to be taking the shape of Google deciding not to trust any links on the entire site. Webmasters who received these penalties were sent emails which read: If you see this message on the Manual Actions page, it means that Google… Read more »





Hit The Sweet Spot With Your Social Media Content Length [Infographic]

Posted on 04.08.16 by Taylor Ball

When it comes to social media, less is often more. That is especially the case for word counts of your social media posts and blog articles, according to an infographic recently shared by Express Writers. Twitter has a cap of 140 characters per tweet, but that doesn’t mean you need to use every character available. The infographic explains that “tweets that are 100 characters or shorter enjoy 17% more engagement than longer tweets.” “So-called ‘medium-length’ tweets (between 71-100 characters) are re-tweeted more often than large (101 characters or longer) or small (41-71 character) tweets.” Meanwhile, you may think of Facebook… Read more »





Instagram Unveils New 60 Second Videos

Posted on 04.07.16 by Taylor Ball

  Instagram is breaking away from the model it helped pioneer by extending videos from the standard 15-second length to a full 60 seconds. The company made its name by taking advantage of the trend for micro-length videos similar to Vine’s 7-second length, but it is now stretching its legs with longer videos. Instagram says it is making the change in order to “bring you fun, flexible and creative ways to create and watch video on Instagram.” Of course, the new video length limits won’t be turning Instagram into YouTube all of a sudden. The extended limit simply allows people… Read more »





Google Is Not a Search Engine Says The EU

Posted on 04.06.16 by Taylor Ball

Is Google a search engine? The answer might seem obvious, but you’d be surprised to find out that Google is in fact not a search engine. At least, according to a recent piece of legislation adopted by the European Union it isn’t. The same goes for Yahoo, Bing, DuckDuckGo, or any other site currently in existence. After two years of negotiation, the European Parliament and the Council of the European Union agreed upon the final text of the Network and Information Security (NIS) Directive in December 2015. The goal of the legislation was to lay out the first set of… Read more »



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