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Archive for 'PPC'

AdWords Split Test Update, Beta Testing

Google’s new “AdWords Campaign Experiments” will allow proper split testing with full campaigns. Looks like a good step forward.

Apple iAd May Compete With Google For Ad Revenue Levels

The iPhone OS 4 has several updates, one of which is iAd. This advertising option has details that may make it work well.

Domain Typos Can Be Worth A Lot

Typing in a domain incorrectly happens a lot. There are people who make good money from it.

Microsoft and Yahoo Join Forces for PPC Advertising

Pay per click and search in Yahoo will be controlled by Microsoft engines now, and they’re joining up for advertising online.

SEO in Fortune 500 Companies? Not Always Good

You’d think Fortune 500 companies would push their SEO, but you might be surprised where their money online goes.

Put Business Phone Numbers on Cell Phone Ads

You can now advertise on cell phones including your business number, and have people call immediately without needing to visit your site.

SEO vs. PPC – Will Use of One Increase with Demand of Another?

Google’s new real-time search results are starting to make businesses look more towards PPC because of how easily spammers can get organically listed now.

SEO Jobs: Demand is Going Up For SEO Skills

Demand is on the rise for people with SEO skills – ideally with a combination of SEO, PPC, social media and web design.

Basics on Quality Score – What It Is

Quality Score. Learn it, love it (or hate it) – it often makes the difference between paying $0.30/click and $10.00/click.

Getting Banned From Google AdWords

Google is stepping it up further. They’ve sent out their first wave of bans to Google AdWords users.

What Happened To Google AdWords Customer Support?

Google does have a customer support number. But what happens when you call? Is there support?

Highest Traffic Keywords Do Not Always Bring Profit

Being ranked at the top for a high traffic keyword is not always the most profitable goal. There are more important issues to remember.

More on the Latest AdWords Update

The latest Google AdWords update has added several new elements to ads, including product listings and videos.

Using PPC to Help With SEO and Link Building

You can use PPC to help your SEO by bringing traffic that will help your link building approach.

How To Put AdWords on Google Maps

AdWords on Google Maps? Yes, you can. And here’s how.

AdWords in Google Maps

Google AdWords now appears to be able to put local advertisements on the map next to Google Local entries. Now you can pay to be listed on the map.

AdWords and SEO, Together

AdWords can actually work well for SEO, if you know exactly how to do it.

Some Recent Google AdWords Updates

Google’s adjusted their AdWords machine recently. This may be big news for people who advertise with Google heavily.

How To Improve Quality Score For AdWords

Quality Score is a main part of your cost for Google AdWords. Understanding and improving it can reduce costs.

Which Search Engine is Best?

Is there a notable difference between the main search engines for marketing uses? Find out more.

What is Google AdWords Qualification?

Yes, I’m Google AdWords Qualified. What exactly does that mean? It’s a few steps, more than just a copy and paste of an image.

Free Google AdWords Tool for Google PPC

Brad Callen, the SEO/PPC guru, has released a new product. It’s quite powerful, and he’s actually giving it away. Find out what it does and if it might be worth checking out.

AdWords Basics – A PPC Tutorial

Advertising with Google AdWords can be tricky. There are some crucial PPC tips that you should know about before you start spending a lot of money on your pay per click through AdWords.