Tulsa Marketing Online Blog » Google

Google Is Tracking You More – You Can’t Opt Out? You Can

admin — Wed, 25 Jan 2012 17:35:03 +0000

Google announced yesterday that they’ll be changing how they track users across all of their different sites, including YouTube, Gmail, and the big G’s search engine. There is some concern from various places (including the Washington Post) that this is tracking that can’t be opted out of, but the truth is, you still have that option. It goes live March 1st, you can see all details here.

Google tracks for advertising purposes and associates your activity on the web (and multiple sites they run) with different demographic information. In this way they can personalize ads and limited content based on what you watch, search for, +1 on Google Plus, and so forth. You can find out details on how exactly this is done by checking out Google’s Advertising and Privacy page. Previously this was not done in a consolidated way for all different sites and businesses run by Google, but this change is what Google announced on Tuesday.

The Washington Post had an article yesterday about this new change from Google and included a major comment on how there was no option to opt out of the revised tracking methods. Not to fear – Google’s slogan of “Do No Evil” seems to keep true, even when there is concern that they are straying from it.

To opt out, simply visit Google’s Ad Preferences page. Here you can choose to remove different demographics and categories Google has determined you are part of, edit them, or even just opt-out completely. Google keeps a cookie stored with your browser to track everything. By opting out Google will disable the cookie and no longer associate your interests and demographic info with the browser you’re using.

Keep in mind you’ll have to do this for each separate browser you may be using if you really want to opt out completely, but the concern that there is no way to opt out of their tracking methods is simply erroneous. You may have no issue with the tracking Google does (I’ll admit, it does tend to make the ads a little more digestible when they’re things that actually interest you instead of not), but if you do you can simply opt out.

For full details on Google’s revised Privacy Policy you can check out their new Privacy Policy page. On this page there are links to the areas where you can adjust your preferences and find out more details.

Google’s “Best Guess” – Google Guessing? Likely A Good Guess

admin — Wed, 05 Oct 2011 20:26:13 +0000

As I mentioned before, Google Gaydar was a “feature” that came from the search engine that wasn’t announced, but did catch the attention of many when it was noticed. This feature is part of a new adjustment to Google’s services, called by most: Google Best Guess.

The Best Guess is something that Google provides above the organic search results for various speculative postulations. Here are some examples:

Some of these are definite facts, but in some cases (such as release dates) there may not be any commonly known data. This is where Google’s Best Guess comes in handy.

These are all parts of changes Google has made to their search engine and of the things that Google has displayed using their Best Guess functionality, the “Google Gaydar” is one that did manage to capture a bit more attention. However, there are several other points of data that Google has captured and can use to provide different information.

Seems like the search engine is no longer limited to searching only sites. And if Google is guessing, I’d speculate that it’s likely a very good guess.

Google Gaydar Now Active

admin — Tue, 27 Sep 2011 23:10:23 +0000

Yes, that title is correct. Google has not made any announcement that I’ve heard about regarding this, but you can actually type a query into the search engine to find out what Google’s “gaydar” has determined.

Here’s my test of the latest Google Gaydar functionality:

So there you have it. Perhaps it’s accurate, perhaps it’s something one of the developers put in as an easter egg that got discovered, perhaps it’ll be gone tomorrow. But for right now it’s yet another Google tool that can be used freely from your computer.

It’s probably still in beta, though.

Google’s Les Paul Logo/Theme

admin — Thu, 09 Jun 2011 05:46:49 +0000

So today Google put up a Les Paul theme for their new logo. And it’s interactive! I’m a guitarist, so I played with it a bit and found out this about it. All the “strings” are corded so that the notes go up as you play downwards. The reverse of what a normal guitar tablature does. The actual notes are as follows, going down: C, E on the top of the “G” of “Google”. Then in the middle section, on the left, G, B, G (an octave up), then another B an octave up on the bottom of the “G”. And then on the right, A, D, F#, then another A an octave up.

The button underneath is to record what you might be able to figure out. I noticed that there are some basic chords in place with the strings arranged as they are. Not every note is in place for all these chords, but the rough structure is as follows: a C major (minus the 5th) using the top two strings of the “G” of “Google”, a G major (minus the 5th) for the middle three strings and bottom string of the “G”, and then a D major over A (also known as D/A) for the strings on the right. It’s tricky to play them, but if you can work the mouse well you can play the chords nicely. Here’s a basic composition I put together.

I’m quite pleased with seeing Google put some music on the home page. Hope you have fun with it – if you make any particularly cool compositions, put the link to them in the comments!

April Fool’s Day – YouTube 1911

April Fool’s Day – YouTube 1911

Eric — Fri, 01 Apr 2011 06:11:43 +0000

So I was up late and had YouTube going. Noticed a funky little button to the bottom right. ”1911? What’s that mean?” So I clicked it, of course. And it’s awesome. I highly recommend you try it out. Especially their review on the best viral pictures from 100 years ago.

Just a quick post to give a notice of one of Google’s fun additions to their sites. Aside from their open position for autocompleters, of course.

Major Google Places Updates to Organic Results

Eric — Fri, 29 Oct 2010 02:37:51 +0000

Today Google’s made a major change in Google Places (known to many as Google Maps). The 7-box is no longer a separate entity, but is now merged with the full organic results. This is a game-changer for SEO.

If you take a look at any search for a combination of city and market type, you can see the results:

The Places entries are now listed underneath the sponsored links (i.e., Google AdWords ads) visible as merged with the organic listings. The difference is that each entry contains the same listings that Google Places listed before (web site, reviews, address, phone number), plus a teardrop with placement on the map. The map is now placed in the right column outside of the organic listings, and floats to stay consistently in position at the top right.

If this is a permanent change, this means that SEO has just changed in a major way. The old Google Places is gone. The results are now a combination of entries for Google places and the SEO’d results. Competition is between local businesses, not just based on keyword optimization. Having top position in the old organic results will now only mean top position underneath Google’s chosen local business listings, unless it’s for a term that is not related to services that local businesses can provide.

The big changes are to the listings that belonged to national companies that dominated the listings with huge SEO. Now the priority goes to any local business that has an office/address that is regional to the person making the search. The old national listings that had a single sub-page for that keyword are gone, unless they have a specific address within that region. Many people have theorized that Google is making an effort to replace the Yellow Pages, and this could very well be indicative of that direction.

People were worried about Google Instant killing SEO, but no. This is what will change things a bit.

Bing and Facebook – Has Bing Overstepped Google?

Eric — Thu, 14 Oct 2010 21:24:17 +0000

You may have heard about this, but Bing and Facebook have joined forces, and now Bing is going to start displaying results based on Facebook posts.

How, exactly? It appears that Bing will have a module that shows pages on Facebook that friends liked. So since your account is now linked to Bing, you can find out your friends’ opinions on things that you’re looking up, be it movie reviews, restaurants, software, etc.

This is somewhere that Microsoft may have taken a step forward ahead of Google. Imagine the implications. If this takes off, then that means that real SEO will begin meaning the need to produce quality products, since real-time reviews will be immediately available. And not just from professionals, but from close friends. Search results will show opinions from friends, and actual sales might be based on previous experiences from close acquaintances.

Since Google is still king for searches, then if they pick up on this it’ll be a green light. If not, then this might just be an edge to move Microsoft a little bit further forward in the search engine field. This may also be a red light for Facebook, causing more people to get a wee bit more paranoid with their privacy settings. And a lot of people may not be ready to trust their friends over a wide range of professional resources. We’ll have to see where it goes.

You can find out more details here on the Facebook Bing joinup.

New AdWords Help From Google Directly

Eric — Fri, 10 Sep 2010 14:02:15 +0000

This is pretty big news. Google’s just released (on 9/9/10) a new site, called the Google AdWords Small Business Center. This is a site dedicated to helping people learn more about how to use AdWords or how to improve existing accounts.

There are several lessons here, with tips and even a link to the AdWords Beginners’ Guide. It looks to be a good place for people to learn about AdWords, although the site by itself doesn’t appear to be fully comprehensive. However, they do include links to other pages, including a link that allows you to search for an AdWords Pro (such as myself, yes, I am an AdWords Pro) to help take care of all of the work involved in managing your AdWords account.

At any rate – if you’re having trouble with your AdWords account in any way, I recommend checking out Google’s new Small Business Center. It might give you the help you’re looking for.

Google Instant and SEO – How Is SEO Affected by Google Instant?

Eric — Thu, 09 Sep 2010 23:33:47 +0000

As most everyone has noticed by this point, Google Instant is now live. Searches provide results real-time, making the things you’re searching for appear more quickly, and in some cases, allowing searchers to find other results they may not otherwise have discovered. There is a lot of speculation out there on how this will affect SEO.

Does this mean SEO is dead? Only if you stick to old SEO techniques. True SEOs adjust with the times, since it’s a changing method, a changing technology. If you don’t adapt and evolve your techniques with the changes the search engines provide, your SEO methods will eventually become extinct.

This does mean there’s a change coming for SEO, although even Google’s Matt Cutts admits it’s a gradual one that will happen over time, not one that will occur overnight.

Google Instant shows results as you type. I’ve seen how some of the predicted text results show before you actually complete your search. I think this will affect SEO and what needs to be done to retain traffic through people who use Google. Since many people may stop using the “Search” button, perhaps it’s focusing further on this predictive text that is an adjustment that will be needed for SEOs.

It looks like Google Instant’s here to stay, so whether SEOs like it or not, we’ll all need to adjust to make necessary tweaks to our methods and approaches.

Google’s SEO Rules

Eric — Thu, 15 Jul 2010 15:06:33 +0000

Nothing really new here, but sometimes it’s good to see what the big guns think about search engine optimization. Does Google approve of SEO? Do they have an opinion on it? Good? Bad?

Well, they most certainly have an opinion on it. In fact, they even offer solid advice to anyone interested on the Google SEO page (a page with guidelines, within the Webmaster Tools pages).

The fact is that Google is very aware of SEO, and will even encourage someone to do it, if they do it right. They have this to say on it:

“If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.”

So Google does encourage doing SEO from the start of web design. And forgive me for the shameless plug, but yes, Tulsa Marketing Online does full SEO, and can do several levels of SEO included with our professional Tulsa web design. And the standard web design package includes on-site SEO. /End of shameless plug

If you do decide to get some SEO done for your site, there are some questions you should ask the company you are going to have do the optimization for you. Google themselves have an excellent list:

Can you show me examples of your previous work and share some success stories?
Do you follow the Google Webmaster Guidelines?
Do you offer any online marketing services or advice to complement your organic search business?
What kind of results do you expect to see, and in what timeframe?
How do you measure your success?
What’s your experience in my industry?
What’s your experience in my country/city?
What’s your experience developing international sites?
What are your most important SEO techniques?
How long have you been in business?
How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

These are all great questions to ask someone talking about doing SEO for your site. You should also check to see if their tactics are white-hat or black-hat. Some companies use nefarious means to get improvements for site listings that will eventually cause more harm than help. Avoid these if possible.

Following Google’s tips and guidelines for any SEO work is good advice, and while they will not give away assistance on how to rank in their search engine, the best tips are to not break any of their webmaster guidelines, as this tends to cause penalties or even black-listing for the site involved. Any SEO work that keeps with these rules should be solid.

AdWords Split Test Update, Beta Testing

Eric — Thu, 10 Jun 2010 17:27:41 +0000

Google AdWords has a new tool they’re trying out. It’s called the AdWords Campaign Experiments (or ACE). It’s taking some testing that normally takes a while and making it faster.ACE allows users to make changes to their campaigns and run a separate instance of the campaigns with changes while still keeping the old campaign settings in place. It’s a simultaneous run, a split test.

It’s a great idea, I think – you can put in changes to your CPC to see how much more traffic you can get, you can restructure some ad groups to see if it helps as opposed to having all keywords in just one ad group, you can even just test out some new keywords to see what effect it will have.

The benefit of doing it as a split test means you don’t have to worry and wonder if the test you ran was effective because of the changes you made or because it was just during a peak seasonal flux in the market. You’ll see them running simultaneously so you’ll know they had the same exposure and impact from external fluctuations in the industry.

Google’s made a video to explain it:

You can find out all the details on Google’s official announcement page for AdWords Campaign Experiments.

Google Introduces Search By Time

George — Mon, 07 Jun 2010 15:38:07 +0000

One of Google’s new developments is the adding of another search element to their engine. Time. You can now search for a certain “freshness” of content in Google’s cache.These search options will produce results that display only pages that Google has seen updated in that frame of time. So if you only want to search for updates in the last day, only pages that have seen an update in the previous 24 hours that match with your keyword query will show.

The parameter is “tbs”, so you can add this to any search query and assign it a value to get these types of results. If you wanted to search the last week of results, add “&tbs=qdr:w” to your Google query URL (not in the actual keyword entry on the site). For example, if you’re looking for the latest info on movie reviews, you could do a query for the last 24 hours with a URL like this: “http://www.google.com/search?q=movie+reviews&tbs=qdr:d”

Now if you don’t want to mess around with URL editing, you can do it through the search engine itself by going to the “Advanced Features” from the main page, then opening up the “Date, usage rights, numeric range, and more” field below, then choosing what date range you would like there. Either way will work.

If you’d like to know more details about this, you can check out the excellent post by Brian Klais on Search Engine Land.

Google Drops Windows From Their Offices

George — Tue, 01 Jun 2010 14:45:44 +0000

The news is out, Google is not a fan of Microsoft Windows. The main reason is security concerns, the vulnerability that is present with the hackability of the operating system.The biggest case of this was when Google’s Chinese operations were hacked through security holes in Windows. The threat from China hacking attacks has caused a bit more concern at the Google offices regarding security measures.

Now the operating systems that are allowed at Google are Apple’s OS X (or other Macintosh OS variants) and Linux. In order for any employees to install Windows permission must be granted from CIO level or above.

Details on this story can be found at the Financial Times.

Is Google Imitating Bing?

George — Thu, 06 May 2010 04:21:53 +0000

Google’s making some changes to their standard search results, to include a left hand nav bar. This has made some people (including Business Insider) wonder if it’s to imitate what Bing already has in place – a side panel to have different links for images, videos, etc.

This change will affect how people view results in general, although Google’s advertising approach will likely not change heavily. We’ll have to see what the response is when they go fully live with these changes.

You can see Google’s words on the new SERPs here:

Web Site Speed is New SEO Element

Eric — Wed, 14 Apr 2010 21:06:52 +0000

Google is continuously finding new ways to measure the quality of web sites, to choose which pages should be ranked higher. Relevance is still king for SEO, but one new element for search engine optimization (listed by Google directly) is web site speed.

With the speed the world works today, being able to access a site quickly is becoming more of a judgment factor for everyone, both web browsing individuals and the major search engines. Coming to a site that takes a while to load will reduce the chances that that visitor will continue to return. And for the search engines, worse performing web sites will get a hit in SEO value (not a big one, but it still affects rankings).

To find out how to improve your site speed there are a few options available.

YSlow – One that I personally like using is YSlow. Made by Yahoo, this free tool will give you information on which elements of the page are slowest, and gives recommendations on how to refine these issues.

Google Webmaster Tools – This is another free tool that will show all sorts of information on the site, including a graph showing average load time. Hopefully you’re already using this one.

There are several other ways to increase your web site’s loading speed. But realize that this is now something becoming more of a concern for ranking in the search engines.

Google’s April Fools Pranks for 2010

Eric — Thu, 01 Apr 2010 13:08:25 +0000

So it’s April Fool’s Day. And Google always has something good. Apparently today they have announced that Google is no longer Google. Is is now Topeka. You can find out the details here, on their blog.

But all over the world, new things have arisen with Google. In the UK, a video was put up on YouTube about their latest translation advances. You can see the details of this amazing tool on the Google page here. A similar tool is available in Japan. Google Maps got an upgrade in Australia.

And I highly recommend going to Google Maps, use street view (drag the icon of the person onto a street), and you’ll see the latest advance in Google Maps technology. Quite nice.

Google Bookmarking With Stars

George — Mon, 15 Mar 2010 17:00:35 +0000

Matt Cutts put out his latest update with Google in his blog. It appears that Google is now allowing bookmarking within the search engine itself. The way it’s done is to use stars next to each page you want to bookmark (much like Gmail operates with stars and emails). Then for any related searches, the bookmarks will show up above all the organic listings in a separate starred list.

And for editing on any of your bookmarks, there’s now a Google Bookmarks page that you can use to go and adjust your bookmarks as you see fit. Any text you add here will be used to match searches you put in, and will display that bookmark if you search for text within these fields.

How many people use this tool we’ll have to see, but it does have some advantages for organizational use within Google.

Google Could Do Better At SEO

George — Mon, 08 Mar 2010 18:20:01 +0000

Google released a report card last week for product pages on search engines. This report card analyzed the levels of quality for SEO on the pages.

The short of it – Google gave themselves only one “excellent” rating, got three “satisfactory” ratings and eight “needs improvement”.

Google has stated they have taken action on these results or plan to. It’s somewhat funny to hear that the big search engine doesn’t always tweak their own pages properly for SEO purposes.

If you want more details on this, you can check out this article from the Los Angeles Times.

The Microsoft IE Monopoly Comes To An End

George — Mon, 01 Mar 2010 16:49:57 +0000

Today a court order goes into effect to force Microsoft to allow Windows users a choice in internet browsers. Previously, Microsoft’s Internet Explorer was the default browser installation on Windows. As of today, that decision is no longer enforced, and users will have a choice to make that many were previously unaware they even had.

One possibility of this outcome is that Google Chrome may now see some increase in use. Google is doing a heavier push in the mainstream media, so everyday internet users will see the option to install Chrome. If a lot of them choose this, this will increase Google’s hold over the search engine market, and this will also effect many SEOs in their approach to optimization.

It appears the battle between Google and Microsoft (who’s joined forces with Yahoo) may have only now just begun. To check out more details on this story, see this article by HighPosition.net.

Domain Typos Can Be Worth A Lot

George — Mon, 22 Feb 2010 14:30:33 +0000

As everyone knows, typing in a domain doesn’t always give you the site you intended to hit. And typos like this happen all the time. There are people who have realized this and are making money from it.

There are two ways to make money from domain typos – either by using PPC and bidding on these typos (and then making money from the traffic you get on these usually cheap keywords), or by registering these domains and putting ads on the site for them.

The people that do the latter are called “typosquatters”. And there’s potentially a lot of money in the ads for higher traffic domain typos. Keep in mind that if the owners of the real domain notice you doing this, they can ask you to take the site down.

Whether or not typosquatting is ethical is a subjective question, but the fact is that some people make a ton of money from it, and so does Google. You can find out more about this and the figures involved in this article from Sideways News.

Microsoft and Yahoo Join Forces for PPC Advertising

Eric — Fri, 19 Feb 2010 06:48:31 +0000

I got an email from Microsoft adCenter promoting the new alliance between Yahoo and Microsoft. They’re calling it “Search Alliance“. The aim is to have their online paid advertising fully unified before the 2010 holiday season, although they did say that they’ll wait until 2011 if they “determine this will be more effective”.

Microsoft bought out Yahoo, so now the primary tool behind both search engines will be Bing, and behind the pay per click (and other paid online advertisements) will be adCenter. The Search Alliance has stated that each company will “continue to have differentiated consumer search experiences”. Not sure exactly how they’ll pull that off with the same search engine for both, but they may just mean the search interface.

The support will be broken apart, Yahoo supporting the bigger advertisers, and Microsoft will provide support to “self-service” advertisers. They are combining their platforms for the advertising audience, so ads put together under this new alliance will reach consumers using either search engine. The Search Alliance brags that advertisers of all sizes will now be able to have access to a combined audience of nearly 577 million worldwide searchers.

At any rate, this is pretty big news – Yahoo and MS pulling together to battle the mighty Google. I expect this may be an epic battle.

Google Does SEO?

George — Wed, 17 Feb 2010 19:46:54 +0000

The stance Google’s taken on search engine optimization has always been a little hazy. However, they do acknowledge many elements of SEO as being important for a good web design (as implied by all the information given within the Google Webmaster Tools pages). But it appears they’re taking it a step further.

Google has begun a small project by showing how to improve SEO for some select pages within countries in northern Europe. They will then put up a post about each page describing their findings and what they recommend to improve listing positions.

This isn’t exactly offering SEO services for clients (like our own Tulsa SEO services), but it is showing that they acknowledge how important SEO is for improving results, and are even willing to help by giving some tips.

Mark Jackson has a good article detailing more on this in ClickZ.

So How Is Google Buzz?

Eric — Thu, 11 Feb 2010 21:26:27 +0000

Google Buzz is the latest update from Google. Went live yesterday, looks to be Google’s effort to break into the social media market. I personally tried it out a bit, it ties directly to Gmail.

It does do updates regularly, and appears to share the information with anyone who follows you. A lot of people have commented that it looks to be an imitation of Twitter. The nice thing is that you can connect to other sites, to reduce all the different social machines that need maintenance.

The default for me was to activate sharing with Picasa and Google Reader (I didn’t select either of these). The other options available are visible in the image above. The blurred domain is a site I set up on BlogSpot/Blogger through the same account. With Twitter, it will read your Tweets, but from what I can tell it only reads to Buzz, not vice versa.

Looks like Google’s still ironing out the kinks on this, I’m sure plenty of people will be giving feedback for it. For now I find it nice since I don’t have the mass of content that is dealt out on Twitter, and so far it appears to still stay within actual social connections (and hasn’t spread into the marketing machine yet). So every “buzz” I’ve gotten so far has been from a friend, making an actual comment on life instead of a business telling me how good their merchandise is.

I don’t know if it’s automatic for all Gmail users, but from the amount of people I’ve seen pop on with it, I’m guessing it is. It’s just another option underneath the Inbox, and it will show updates for some “buzz”es (but not all) within the Inbox. It appears it will post the updates for anything you have contributed to to your Inbox, with the little Buzz logo next to it.

We’ll see if it’s something that gets used a lot or not, should be able to tell within a few weeks how well it’ll work.

How Much Money Does Google Make? Billions.

George — Fri, 22 Jan 2010 18:33:05 +0000

Google just upped their record from the 4th quarter of 2008 by 17%. So how much is that, exactly? Revenues in the 2008 4th quarter: $5.70 billion. And they’re only improving. Revenues in the 2009 4th quarter: $6.67 billion.

The fact that this is only for one fourth of the year blows my mind. If that stays consistent, then that’s in the neighborhood of $25 billion a year. They’re doing okay.

If you want to get more of the details on these numbers, check out this article from Greg Sterling at Search Engine Land.

Google Knows What Your Boyfriend/Girlfriend is Thinking

George — Wed, 20 Jan 2010 20:51:45 +0000

It’s not always dead on accurate, but by using Google in the right way you can often figure out what your significant other is interested in. How? By using what’s known as “predictive text”. It’s the ability by Google (and Yahoo) to see what you’re typing in and try to predict what you might be looking for. By only entering a few words in, you can often glean a lot of very interesting information.

For example, you can type in “how can I get my girlfriend to” and then let Google roll, see what it comes up with. (Warning, even though it’s only text, it’s not all child-friendly content.) Replace “girlfriend” with “boyfriend”, “wife”, “husband”, etc. and you have a new research tool.

Mind you, in many cases these results may not match at all with your significant other’s thoughts and desires, but it can still be fun to explore. And for marketers, this is a gold mine. These are the hot buttons that are looked for to prompt action by many marketers, and Google is just giving it to you.

If you want to see more detail and screenshots of examples of these, check out Vanessa Fox’s excellent article on Search Engine Land.

Tulsa Marketing Online Blog » Google

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