Not really much more to say than that. I found a post on his blog from not too long ago, and it cracked me up.  Even people outside of internet marketing might find it worth checking out.

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So it’s April Fool’s Day.  And Google always has something good.  Apparently today they have announced that Google is no longer Google.  Is is now Topeka.  You can find out the details here, on their blog.

But all over the world, new things have arisen with Google.  In the UK, a video was put up on YouTube about their latest translation advances.  You can see the details of this amazing tool on the Google page here.  A similar tool is available in Japan.  Google Maps got an upgrade in Australia.

And I highly recommend going to Google Maps, use street view (drag the icon of the person onto a street), and you’ll see the latest advance in Google Maps technology.  Quite nice.

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This isn’t directly internet marketing related, but it’s something I know a lot of people have been waiting for.  The iPad (AKA the iTablet and other names).  It looks to be a cross between the iPod/iPhone, a laptop, and a television.  It’s thin, sits in your lap, and is full touch-sensitive.  Plus compatible with your old systems, so you can copy apps from the iPhone to the iPad to have them full-screen.

It looks like it might have good potential for a portable movie player with a substantially larger screen, has better use for eBooks, and the higher resolution makes everything a little easier to see, such as maps, your calendar, YouTube, not to mention web browsing.

The full announcement came today from Apple, so if you’re curious to learn more about it (as I still am), you can check out the official iPad page.

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It’s not always dead on accurate, but by using Google in the right way you can often figure out what your significant other is interested in.  How?  By using what’s known as “predictive text”.  It’s the ability by Google (and Yahoo) to see what you’re typing in and try to predict what you might be looking for.  By only entering a few words in, you can often glean a lot of very interesting information.

For example, you can type in “how can I get my girlfriend to” and then let Google roll, see what it comes up with.  (Warning, even though it’s only text, it’s not all child-friendly content.)  Replace “girlfriend” with “boyfriend”, “wife”, “husband”, etc. and you have a new research tool.

Mind you, in many cases these results may not match at all with your significant other’s thoughts and desires, but it can still be fun to explore.  And for marketers, this is a gold mine.  These are the hot buttons that are looked for to prompt action by many marketers, and Google is just giving it to you.

If you want to see more detail and screenshots of examples of these, check out Vanessa Fox’s excellent article on Search Engine Land.

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Just a quick post – try going to Google and hitting the “I’m Feeling Lucky” button without entering a query.  You’ll see a big number pop up.  Google’s waiting for the new year!  I do wonder what will happen when that number reaches zero and you’re on the page.

Just a cool little easter egg.

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Earlier this morning Google sent out a link to some recipients through email, to tell them what they’re doing for the holiday.  I think it’s quite cool to see such a massive company giving something back, and giving in the neighborhood of very large quantites.  Of course, to be non-offensive, they’ve kept their announcement totally secular.  But that’s probably the safest way to do things.

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Google’s been doing live suggestions for a while now.  But did you know you can actually use wild cards on the search line?  No asterisk required, but you can simply add one character to a word to find any similar words that are searched for.  So looking for “tree”, you could add an ‘a’ to make it “atree”, and Google will potentially show you “apple tree” as a suggestion.

It’s quite powerful and easy to do.  To see some screen shots of how this works, check out this post on Search Engine Land.

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Okay, this is just cool.  I found this a little bit ago, and the concept is pretty solid.  I’ve always wanted something similar to this to be able to do searches on certain things that I couldn’t really vocalize into text, and this looks like it might do the trick.

It only appears to work for the Android phone (for now), and who knows how effective it really is – but if it’s all that Google says it’s supposed to be, this will be awesome.

They have a nice video demonstration.  Check it out!  Google Goggles.  (Or if you don’t want to bother clicking, see it below.)

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