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Archive for 'Advertising'

Google Is Tracking You More – You Can’t Opt Out? You Can

Google announced yesterday that they’ll be changing how they track users across all of their different sites, including YouTube, Gmail, and the big G’s search engine. There is some concern from various places (including the Washington Post)  that this is tracking that can’t be opted out of, but the truth is, you still have that [...]

Bad Social Media Lessons from Paul Christoforo

So Paul Christoforo and Ocean Marketing have gone viral.  But even though they say bad marketing is good marketing, I think this particular instance is an example of bad marketing being bad marketing.

7 Internet Marketing Mistakes

Sometimes when working on doing solid internet marketing, excessive zeal can backfire. Here are 7 mistakes in internet marketing you can make if you’re not careful.

Local Businesses – is Internet Marketing Worthwhile?

Can local businesses survive Black Friday and Cyber Monday with national competition online? Find out what internet marketing approaches can help.

Yahoo and Bing Join – Bing Results Now Show On Yahoo

Microsoft and Yahoo have joined forces. And now that union you can see in your browser, by comparing Yahoo and Bing results.

Good SEO vs Easy SEO

Some SEO can be easy – get top listings without much work (or skill). That doesn’t mean it’s good. Find out more here.

Apple iAd May Compete With Google For Ad Revenue Levels

The iPhone OS 4 has several updates, one of which is iAd. This advertising option has details that may make it work well.

Microsoft and Yahoo Join Forces for PPC Advertising

Pay per click and search in Yahoo will be controlled by Microsoft engines now, and they’re joining up for advertising online.

How Much Money Does Google Make? Billions.

Google is making billions each quarter, and they’re still growing. Rapidly.

Put Business Phone Numbers on Cell Phone Ads

You can now advertise on cell phones including your business number, and have people call immediately without needing to visit your site.

SEO Jobs: Demand is Going Up For SEO Skills

Demand is on the rise for people with SEO skills – ideally with a combination of SEO, PPC, social media and web design.

Google Hits Back Against Scammers

The work-at-home scams have been noticed by Google. With lawsuits.

Highest Traffic Keywords Do Not Always Bring Profit

Being ranked at the top for a high traffic keyword is not always the most profitable goal. There are more important issues to remember.

AdWords in Google Maps

Google AdWords now appears to be able to put local advertisements on the map next to Google Local entries. Now you can pay to be listed on the map.

Smaller Cities Moving Business Online

More businesses in smaller cities are moving online, starting to change their marketing methods to the internet.

Some Recent Google AdWords Updates

Google’s adjusted their AdWords machine recently. This may be big news for people who advertise with Google heavily.

The Digital Revolution in Advertising

Newspapers, magazines, TV – they’re dying. Marketing is not dying, it’s being REBORN.

Newspaper Advertising Sales Drop

Newspaper ad sales have dropped heavily. Online marketing is moving upward, times are changing.

How To Improve Quality Score For AdWords

Quality Score is a main part of your cost for Google AdWords. Understanding and improving it can reduce costs.

Free Google AdWords Tool for Google PPC

Brad Callen, the SEO/PPC guru, has released a new product. It’s quite powerful, and he’s actually giving it away. Find out what it does and if it might be worth checking out.

AdWords Basics – A PPC Tutorial

Advertising with Google AdWords can be tricky. There are some crucial PPC tips that you should know about before you start spending a lot of money on your pay per click through AdWords.

AdSense and Parked Domains

Google’s decided to help you out if you have an unused domain. Well, help you AND themselves. But it could be good for you.