Google tests new tab in search results for Google Posts

Google is testing making Posts from Google My Business listings more prominent in search engines, with a unique tab that can appear directly within local search results.

The tab will appear when you either search for a specific business or keyword that includes businesses that have created Google Posts.

As many smaller businesses with Google My Business have yet to take advantage of Google Posts, the new tab gives those who are sharing Posts a spotlight to shine with engaging content and high-quality images.

Likewise, I expect Google is hoping for the inclusion of Posts within the search results will boost the number of listings who are creating and sharing posts through GMB.

The feature is obviously in early testing as some have noticed changes to how the Posts can appear within the tab.

While Matt Southern from Search Engine Journal was able to view two separate carousels (one horizontal and one vertical) of images when viewing the Post tab, others (including myself) are only being shown a single vertical feed of Posts.

The tab is also currently limited to mobile searches and does not show up on desktop versions of Google.